Dosage and Calculation Mistakes with Medication Essay

Dosage and Calculation Mistakes with Medication - Essay Example At two months of age, the infant was been admitted to the healthcare facility to undergo a pyloric stenosis repair. The attending physician ordered a 0.2-0.4 mg morphine sulfate to help alleviate the post-operation pain. The administering nurse normally uses the 5mg/ml morphine sulfate. However, due to the absence of the usual 5mg/ml vial, she decides on using the 10mg/ml vial but at a reduced quantity of 0.04ml as per her calculations. She double-checks her calculation and dosage with another nurse for a second opinion. However, the over prescription error occurs during the administration of the morphine sulfate when she draws 0.4ml instead of the intended 0.04ml (Keyes, 1998). Shortly after the administration of the ten times high dose, the infant suffers from respiratory difficulty in his mother’s arms. Further inspection by the nurse reveals that the infant is experiencing a respiratory arrest. The nurse if forced to administer a narcotic antagonist and resuscitate the infant. However, after successfully stabilizing the infant, the medical team does not realize that the cause of the infant’s respiratory arrest was a direct result of the high morphine sulfate dosage. They make an incorrect assessment of the course of the respiratory arrest. The infant suffers another respiratory failure because of receiving a high dose of morphine sulfate again. The administering nurse and the medical staff are forced to take the infant for further observation and diagnosis. They later realize that there was an over prescription of the infant’s medication. Therefore, they had to change the high dose to a correct one. The infant was later discharged i n good health. The healthcare facility handles the conduct and act of its staff who are on duty. Therefore, the parents of the infant sued the hospital for malpractice and negligent cause of emotional stress (Keyes, 1998). Medication

The Inspectors Calls Essay Example for Free

The Inspectors Calls Essay Explore how effectively Priestly delivers his moral message by analysing the roles of the inspector and Mr Birling An Egalitarian would believe that everyone should be equal, either financially or socially. An Egalitarian would want the treatment of everybody to be positive, fair and the same hence we are members of one body they believe there should be no segregation for who they are. These are views of the inspector. He cares about the working middle class of society because of the way he feels theyre being treated in life. A perfect example of this is Eva Smith. Shes a working class woman that struggles and work, to try and get a decent lifestyle compared to the upper class capitalists. Capitalist views are basically about money, business, profit, their financial needs and themselves. They are very self-cantered arrogant. Just like Mr Birling. The Capitalist views are obviously put into practise in him and his family. For one, Mr Birling cares very much about his business and money. This is shown by the situation with Eva Smith and his employers. He refuses to give a small pay rise. They wanted the rates raised so that they could average about twenty-five shillings a week. I refused, of course. This results to Mr Birling taking the first sinful act towards Eva smith. Unlike Mr Birling his old fashioned views, the inspector shows that he cares about the working class by investing Eva Smiths case and making everyone of the Birling family feel bad to see what they did wrong. He keeps on implying what they did wrong how they affected Eva but youre partly to blame. just as your father is, (harshly) Yes. But you cant. its too late. This represents what their beliefs are and how it affects the working class. Because of Mr Billings selfishness profiting thoughts, he sacks Eva. Id agreed to this demand for a new rate wed have added about twelve per cent to our labour costs So I refused. and if they didnt like those rates, they could go work somewhere else He affects her by putting her out of a job, earning no money while he doesnt think twice about her after that and goes about his business, She had a lot to say far too much -so she had to go unlike the inspector and his views. He wants to achieve recognition of the way the working class are being treated. When the word Goole comes to mind, it can mean different function and meanings. Goole sounds as if it was mysterious ghostly characteristics, sound to the word. It can also sound as if it was said with authority. That could represent a judge, a truthful person and it actually comes into play with the inspector. He tells makes the truth come out, as if he serves justice to Eva Smith and the working class. He makes retribution to Eva and slightly revengeful towards the Birling family on the behalf of Eva Smith. With the inspector as well, he can be shown as a fantasy character. He is there with the family, asking questions about something that hasnt even happened yet, but when Gerald goes out and asks about him outside. I met a police sergeantthere wasnt any Inspector Goole or anybody like him on the force. They havent even heard of the inspector. He doesnt exist. This could represent an illusion. The Inspector is shown in the play to be final, significant, decisive and strong minded. He knows what hes doing. Hes intelligent, he speaks when its necessary and in addition he is in control, for instance, he shows the photograph of Eva Smith to the person he is referring to. Not anybody else (INSPECTOR takes a photograph, about postcard size, out of his pocket and goes to BIRLING. Both GERALD and ERIC rise to have a look at the photograph, but the INSPECTOR interposes himself between them and the photograph.) Hes not the head of the house hold or an upper class figure, but he stays in control unlike Mr Birling. Mr Birling is narrow minded nonsensical, Gibberish within form of lectures. He talks about historical periods/ events which happened the titanic said that it will be unsinkable, absolutely unsinkable but in fact, what he said was incorrect. The Titanic actually did sink. Priestly presents these two characters to reflect whats happening in his society in that time. Mr Birling is obviously portrayed to be the higher class (with little things such as having a butler, being friends with people with a higher social status and playing golf) Priestly makes them come across as a self centered, cold hearted, nonsensical man. This portrays what he thinks about the upper class where as The Inspector is caring but stern, purposeful as well, he represents the middle working class. Priestly portrays The Inspector as if he was a messenger, to deliver his ward to the upper class society. He wanted to make the audience see what was happening and the effect/consequences of the strong class divisions and to give his opinion of what he thought of the divisions. Mr Birling is revealed to be inconsiderate, stuck up character. You can see this by what he says Nothing to do with you run alongto Sheila and to the inspectorI dont like your tone (rather angrily impatiently and sharply). All of these show his emotions personality because hes a capitalist, he is used to luxury and hes grown up to look down on the lower class. The stage directions gives us, the readers a visual image of what Mr Birlings doing whether its the way he talks, walks, facial expression, body language or style. Mr Birling body language seems to be stiff, enclosed just by how he is described in the text by the use of language for his character. She looks attentive just after Mr Birling mentions this concerns you too compared to him, The Inspector is a purposeful, stern observing. He looks at everybody and judges everyone by looking hard at each person, as if he was scanning the persons database of personality history. He is purposeful Creates at once an impression of a m assiveness, solidity purposefulness. Priestly wants us to feel different emotions towards them. He wants us to make us see where they are coming from, what their problems are to feel how other people reacts with them e.g. Sheila. Sheila is Mr Birlings daughter even though she added another situation/sin on top of all thats been happening to Eva, unlike the others, she shows remorse when she says: no, not really, it was my own fault. she looks at it closely, recognises it [the picture of Eva] with a little cry and then runs out. Sheila is different to the others because she is the only one that shows remorse guilt and confesses that it was her own fault. Overall he wants the audience to feel each characters personality, attitude, and their way of seeing thing. if the reader gets that, they will see his message. At first the mood of the house is calm, formal, subtle joyful because they are celebrating the engagement. Everything is going according to plan; they have all had a good dinner, are celebrating a special occasion are quite pleased with themselves. The room is bright and nothing rude has been said but, when the inspector comes in, the whole atmosphere and mood changes goes the opposite. Its starts quite dark, dull, definitely serious. He creates a heavy impression by just being himself. Someone with authority or someone to be with the law is always not good, so when that someone visits, people will start to feel uncomfortable and slightly distressed. The topics changes to Eva. The inspector jumps right to the point saying (two hours ago a young woman died in the infirmaryshed swallowed a lot of strong disinfectant. Burnt her inside out, that girl being Eva. He tells the truth and he says it how it is. Because the family are upper class, they would not expect this behaviour, they are not used to anybody speaking to them in that manner, so the react shocked and offended. Eventually the celebration party turns into a confession meeting. After everything has happened in act one, all the family sins come out and all are dreading about whats going to happen next. Mr Birling has the control of the household at the start. You would expect this because hes the man/head of the family (father husband), he earns the highest salary in the family, hes a man he is an honourable man (seen by his family and friends) because of his wealth, business social status. Everyone pays attention to him. Hes also respected by his family, but when the inspector comes in, the authority instantly flips over to the inspector because he is a representative of the police and the law ( the Inspector needs not to be a big man bit he creates at once on impression of massiveness, solidity and purposefulness ). When people sees this they will always set the person below the authority figure, in this case, Mr Birling is the underdog and the inspector comes out on top. They would want to know why he is there, what does he want to know and try to get him away as soon as possible. Even Mr Birling abides and obeys him as any other person in the room. This brings down his control level. The inspector also holds control by little thing he does for example: He only shows the photograph between himself and Mr Birling. Everybody else wants to see it but he refuses and does this for a reason, To show an act of authority. Another act is when he lets each character admit their sins towards Eva Smith, but not at once. He controls them by asking questions they unravel themselves, there story they realize they are wrong, to a certain extent he has the ability to make Sheila breakdown (she almost breaks down, but just controls herself)and so he has a play of their emotions Just towards the end of act 1. Mr and Mrs Birling contribute to Evas death by having a large negative impact on the reasons why. Mr Birling sacked Eva for going on strike and standing up for her opinions for a little pay rise. Mr Birling escalates the situation into a bigger thing then it is. It makes him do drastic things. This is the same with Mrs Birling. Both of them refuse anything to do with Eva her death. They define responsibility whatsoever with her. They are more cold-hearted, uncaring than Eric and Sheila. Eric and Sheila show sympathy and remorse, for instance, Sheila and Eric show remorse devastation when they recognise her from the picture or her name/s (Eva Smith/Daisy Renton) ,(QUOTE). They totally understand and take responsibility for what they did wrong. Eric Confesses on what happened with him and Eva he turns out to be the most honest he has the most positive impact then others (quote). Mr Mrs Birling thinks that the investigation that the inspector carries out is inappropriate (quote). Theyre not used to being questioned, let alone with an inspector. Sheila doesnt really act shocked but because shes so isolated and protected she has become young, naive, innocent, vulnerable and blind to the real society and she doesnt see the consequences of the actions that she does, she doesnt see the affects, therefore she is not used to being involved in theses conversations, let alone an investigation. Eric, however, takes it as a shock when he realises the situation and how Eva felt about him in their relationship that they had. Sheila and Eric feel some sort of indication of remorse regret by being worried and not refusing the blame compared to Mr and Mrs Birling who doesnt show any respect or guilt. They are absolutely fixed on theyre not responsible for it. They do not show any signs of that. The audience are expected to feel negative emotions and thoughts towards Mr Mrs Birling because by them not caring about their contributions towards others. Mr Birling has a snobbish personality and feels like he has got the right to look down on everybody and disrespect them. towards Mrs Birling, I think a negative feeling to her would be expected. She too, is as bad as Mr Birling, because she chose not to help Eva smith because of her pride and shame. Both of them represent the upper class and they are represented as bad. For Sheila, Eric and Gerald, the audience will have a feeling of sympathy because they realised what they did wrong and they took responsibility. I think the audience feel changed by the ending result because everything is unravelled and they all eventually realise what they have done. The hint of mystery i.e. the inspector and the actual situation with Eva themselves gives a mysterious edge to it As a reader I feel towards Eva, a sad, sympathetic feeling towards her because if back in time, women were being treated like that, its not pleasant although towards Eric and Gerald I feel that there is hope, hope that they dont become like Mr Birling. They actually show a caring side to Eva. Sheila, I thought she was a spoilt young woman and overprotected by her parents but now she has had reality check. I like her better than I did before.

Strategic Planning In The Airline Industry Management Essay

Strategic Planning In The Airline Industry Management Essay Today we can see that low cost airlines have become a trend around the globe. Numerous airlines applied such strategy, some succeeded and some not. One of the main benefits that low cost airlines have over superior airlines is that there cost will not be to a point where they can create a yield at low fares in larger markets. One of the pioneers in Europe of such strategy of low cost and no-frill airline was Irish company Ryanair 1985 was the birth year of Ryanair, it employed only 57 and with one 15 seater turboprop plane they use to have flights from South of East Ireland to London-Gatwick airport they carried about 5000 passengers on one route (Harrison, 2002). In 1986, inspired from the story of David and Goliath the company go after the big guys for a slice of the action and end up smashing the Air Lingus or British Airways high fare cartel on the Dublin-London route. Employees of Ryanair increase from 57 to 120 employees, and as they use to carry 5000 it increased to 82 000 passengers on two routes. Within next two years company hired 350 staff and there average maximum passengers increase up to 600 000 people, next two years in 1991 it reached 700 000 passengers. Strategic Position The Macro-environment (PESTEL) PESTEL analyses stand for Political, Economic, Social, Technological, Environmental and Legal. These are factors that affect the business in present and in the future. Political Rise of route charge by the government Upsurge in trade union density New law was passed by government the law for carbon emission Due to terrorism attacks on airlines UK government put additional security measures Nationalized carriers supported by French government Dispute in Business deal from Airports and Airlines regulators bodies with Remain lead to of Ryanair being the legal eye of the government. Government supports their own lost cost carriers because of nationality. Rise in tourism Economical Rise growth rate in GDP (Bank 2006) petroleum products and fuels ceiling high price Unemployment rate slash down to 8.7% (NA, unemployment in Europe 2006) Devaluation of US dollar 1.7% inflation rate of European Unions (NA Euro Area Annual Inflation Down 2006) Uncertainty of fuel and energy costs Social Rise in older market Corporate traveling growing Fear of air traveling due to terrorist attack (09.11) Increase in traveling life style (more and more people traveling now, its becoming common thing) As the economy was increasing before credit crunch there was increase of interest to fly for a vacation which helped to Airline Industry Company may fly more frequently if it costs them less Comprehensive range of demographics of views can be attracted by low cost airlines Technological Technological development (High fuel efficiency, less noise pollution and lessening of carbon emission by the supplier Boing Rise of Internet rivalry Web sales/ services (online check in) Low fuel consumption transport (airlines, cars, buses e.g.) Environmental Global worming Noise level controls Green House-carbon emissions Legal Charges of false advertisement (such in case of Ryanair related to secondary airports) Favoring of company to state owned company Safety of passengers and cabin crew Increase of airport administering charges 2.2 The industry environment (PORTER) Porters five forces consist of threat of entry, suppliers power, buyers power, substitutes and rivalry. Threat of entry A ruling was passed in Europe which removed barriers for different competitors to enter European airline business. New competitor or newly established competitor established airlines on established airways lose money in different routes at start, therefore high capital required. Also high capitals required in order to purchase or rent aircrafts, and cover all other costs. European countries has many landing slots which were reserved or used by national carries, so due to scarcity of landing slots it act as barrier for entry for new and competitors Airways which in turn helped existing players to play for a long time in aviation Industry Limited slot accessibility makes it challenging to find appropriate airports Moderate threat of Entry for Ryanair Suppliers power Switching cost is high, If Ryanair wants to switch from one supplier to another they have retrain there pilots and mechanics There are two main aircraft suppliers Airbus and Boing. However there has been increase in aircraft parts suppliers which lead to fierce competition between Airbus and Boing. In last decade there was rise and fall in oil price which has direct relation to fuel. There are two types of Airports called as primary and secondary Airports. Primary have greater power because high demand for such airport. Power of Airports increases as Air traffic increases. Whereas secondary airports have low power, because they depend on airlines. Low-Medium power of suppliers for Ryanair Buyers power Millions of people in Europe who are willing to travel by air. Power of travel agents have fallen due improvement in technology and now customers can purchase or oven check in online. Also some airlines such as Ryanair provide not only flight tickets but also various services such as hotels, car rentals, and travel insurance. In low cost airline customers very price sensitive For customer switching from one airline to another is simple and no costly Strong power of buyers for Ryanair Substitutes There are ways of traveling such as train ways, buses, boat and cars. However they are not fast as airplays and can be used for long destinations Very Low threat of Substitutes for Ryanair Rivalry Some competitors thinking of adding new feature to their services such as comfort and extra services for their premium customers or business class. Better destination routes for example usage of primary airports. (however this all costs extra) Because of economic recession especially in United States rivalry in European increased. Various Merges and Acquisitions (Air France-KLM) Some airlines using discounts and special promotion to attract customers and create brand loyalty. Cost advantages can be easily copied, hard to have competitive advantage As we know Ryanair and Easy jet hold most of market which around 80% for low fares however these two companies never faced face to face they usually flight to deferent routes, but if they go to same rotes have rivalry could be seen (price war) because there services do not differ at all. Medium High threat of Rivalry 2.3 SWOT analyses Following graph illustrates Ryanairs strength and weakness and industry opportunities and threats. Resources and Capabilities Resources and capabilities assist the company for achieving competitive advantage. Although the market and environment create outside limitations and forces, a firms reaction over resource distribution and capability development become a foundation of competitive advantage. Resources can be tangible and intangible assets that firm may implement into its strategies. Capability is how firm uses its resources in order to have competitive advantage. For Airline Industry (especially Ryanair) it can be: cheapest prices Simples processes (no frills) Concentrating on specific market segment Ground-breaking approaches on price cutting Speedy turnaround time Coming back to Ryanair, there resources are: Human Resource- the company employees 2700 people Intellectual Capital skills, abilities, skills, talents and knowledge Financial Resources -Ryan Family, shareholders, investors and creditors Physical Resources aircraft fleet, headquarter, secondary airports Following graph shows Ryanair Resources Following Graph presents Ryanair Capabilities Sustainable Competitive Advantage Even today Ryanair is market leave for low cost airline in Europe. They manage to have lowest price even though the existence of other low cost airlines in Europe. Its ability to drive down costs to keep low fares while it stands lucrative gives them competitive advantage over there competitors. As stated Michael OLeary Any fool can sell low airfares and lose money. The difficult bit is to sell the lowest airfares and make profits Aircraft commonality: Ryanair use Boeing 737 aircraft most common aircraft used in the market, due such reason they can easily cut on costs in getting replacements and maintenance services for this aircrafts. Third party introduction: Ryanair contracts out its ticketing, baggage handling, aircraft handing and other services to other companies who specifically specialize on such areas. In such was they can gain competitive advantages, also by making multi-year contracts with those third parties in order no expose to rise of prices. Cost of Marketing: Ryanair amended its rate, commissions to travel agents in order to reduce marking costs. They also use radio, television, newspaper and their own website to advertise themselves (Ryanair website is top five recognized name in Google) Route Policy and Airport handing costs: each airline have to pay airport handling fees such as: passenger loading fees, aircraft parking fees, noise surcharges and landing fees. In order to save on these costs Ryanair uses secondary airports where these costs are much lower and easier negotiable. For example Ryanair uses Frankfurt Hahn, 123 kilometers from Frankfurt, Torp, 100 kilometers from Oslo and Charleroi, 60 kilometers from Brussels. Productivity and employee cost: Ryanair uses performance related pay structure as most companies do now. This strategy may benefit both company and employees. In this structure employees can earn additional pay or remuneration base on their performance. So better they work more they paid. Ryanairs Cost efficiency strategies Cost reduction Strategy In order to have competitive advantage Ryanair uses cost-reduction strategy this consists of five major areas (in Aviation industry): Route policies Fleet commonality Contracting out services Airport charges Route policies Manageable staff costs productivity and managed marking costs Economies of scare: Ryanair achieved economics of scare from start until end of its function process same as any other low cost airline there market aiming to achieve. The have reduced the half point in time of airlifts in airports and they have resourcefully used their staff. They also have great deals from Boing during bulk purchases. Supply costs Ryanair uses secondary airports in order to avoid high prices and air traffic, which reduces costs and time, crucial aspects of low cost airlines. Benchmarking Texas based functioning South West Airlines is benchmarking of Ryanair Core competencies In addition to low price flight Ryanair also offers different subsidiary services and employments in various activities associated with its middle air customers service. They offer travel insurance, accommodations, car rentals all necessary things that required for a trip. Ryanair believes that thanks to internet this services become easier to be sold online and this lead to increase of sale, which lead to dropping costs per unit basis. By avoiding primary airports they manage to keep their costs very low so as there prices. So as non -flight instinctive services, in-flight public sale of beverages, food and suppliers and internet-related services. The strategic situation Positioning Ryanair cost leader in European market for low cost airlines, they have numbers of rankings such as: No.1 for passenger traffic- over 23m for 2004 overtaking Easyjet. No.1 for passenger growth- 50% + this year No.1 for European routes (149) and bases (11) No.1 for customer service delivery- punctuality, flight completion and fewest lost baggage Ryanair strategy Ryanairs set up its aim as being leader in the low-fares market in Europe. Their aim to offer cheapest fair and increase passenger traffic, by having large amount of customers at lower price profit may rise even though price be so cheap. Their aim to offer low fares that generate increased passenger traffic. A nonstop focus on cost control and functional efficiencies is a dynamic amount of the Ryanair way of doing things. Followings are key strategy elements of Ryanair: choice of roots, low operating costs, low fares, frequent point to point flights on short haul routes, personal expenses, customer service costs, aircraft equipment costs, airport access fees, focused criteria for growth and maximizing of website. Porters Generic Strategy Porters generic strategy is one the tools that can be used to find out position of the company in the marketplace. By using this tool we may find out position of Ryanair in the marketplace thats its operating. A company positions itself by leveraging its strengths. Aim of each organisation to be recognized in the business area (except charity organizations and no profitable organizations), with such aim, these organizations try to identify there position in the marketplace by using Porters generic strategies that enhances their competitiveness. Business may choice one of the five different generic strategies: cost leadership, differentiation, focused cost leadership and integrated cost leadership/differentiation. Each of these generic strategies assists particular company to locate and use competitive advantage within specific competitive score.By applying these strengths, three generic strategies are resulted: cost leadership, differentiation and focus. Cost leadership, differentiat ion strategy and focused differentiation strategy can be used by a company. Cost Leadership Strategy business categorizing and handling its value-adding activities in order to have lowest cost of the product in the market that its operating. Cost gain might be because of product quality, design or the services that comes with it. Differentiation Strategy is about that sellers product is superior to other competitors products in that specific market. This might be because product may have uniqueness that other products that offer by other competitors do not have or the service that that company provides with specific product, for such differentiation company may charge its customers premium price for that differentiated product. But there is a risk in this strategy; the risk is that differentiated product may be easily imitated by other competitors or customers tastes may change. Focus-Differentiation Strategy aim of this strategy is to target specific segment of the market for a product, and do not target many markets or entire market. The best to use this strategy is to dosing and exploit product specifically for particular segment in the market. However there is risk of imitation and changes in the targeted segment. Ryanair strategy was combination of all three strategies. At start company focused on a narrow customer segment (Irish and UK citizens who didnt wanted to fly by brank airlines). Also they offered the lowest cost of fare in airline industry in Europe. Last but not lease they were first who started low fare no frills airline in Europe before competitors imitated there differentiation. Aim of Ryanair is to provide low fares and no frills service in order to stimulate demand. Initially they did not planned to have lowest price, but as they expended to Europe they had to focus on critical success factors to survive and succeed in such greater market from their started segment. Today Ryanair considered as cost leader, they have large passenger volume at the same time they have lowest fares in their own market. Originally when Ryanair was born in 1985, they delivered listed passenger airline services among Ireland and the UK; however it has reformed itself and moved from a full service conventional airline to the first European low fares, no frills carrier. Before they shifted towards such strategy in late 90th Ryanair faced some trouble and had to dispose of five chief executives, recoding losses of IRÂ £20 Million even though passenger volume increased. In order to survive Ryanair needed some innovative strategy therefore new team was created, headed by Michael OLeary. This new team especially Michael OLeary decided to redesign the company and soon they become first low fare no frills airline in Europe, following step of successful American Southwest Airlines. By using Porters generic strategy it was hard to define which strategy Ryanair using, it located itself somewhere between cost leader and a focuses as they had lowest cost and focused product and segment, but it can be said that it is more focused strategy. As it was stated before each strategy has its own risks, and this strategy which is used by Ryanair may have risk: being that the niche can get saturated and competitors assault the segment that they operating currently. When Ryanair become first low fare no frill airline in Europe it did not had any competitors, so they were easily and without fear experimenting with their strategies, trying and mixing focus and cost leadership and deciding which one of them they want most. However being the only one in the market did not lasted much, soon new and first competitors entered Ryanairs segment. Which met that Ryanair urgently needed to define their strategy. So Michael OLeary decided to stay with cost leadership strategy (in which th ey succeeded in 1997, Ryanair was floated on the Dublin Stock Exchange and on NASDAQ) Strategic choice Long Term Vision Ryanair have one the highest amount of routes in low fare European airline market and outperform every other carrier on that sector even in not low fare sector. They also seek to endorse a high level of progression. Ryanairs strategy have been assisting them to become cost leader in the low fare market, but how long this strategy will help them to have competitive advantage, what will have in the future? Will this strategy work and can they have competitive advantage? From USA market of low fare airlines it was seen that there can be only one or two major players (southwest Airlines have approximately 50% of market share) in specific area, same as in Europe two majors Ryanair and easy Jet (Ryanair and Easy Jet have 88% of market share, and 12% other minor players). But there is no guarantee for being always market leader, one day Easy Jet may easily takeover Ryanair market position and be cost leader in there market they operating currently. However there is big gap between low-cost airline within air industry in European and USA. In European air industry, a low-cost airline represents only 7% of total air industry, far less than 25% of their American counterparts. So there is large potential for future growth within European for Low-fare airlines in air industry. Growth of Low-Fare industry within Europe It is been predicted that within five and ten years low fare7% low fare airline industry representation will grow up to 14%, which is about 1.4% per year (which is low number). Fast pace at which the industry has been developing, assisted Ryanair to be triumph. However now the market they have been operating will no longer be growing so fast in upcoming future. Therefore it is necessary for Aryan to develop in order to tolerate their performance. There are some options there are available: Ryanair should increase the frequency of Existing Routes At the moment Ryanair losing customers who demand for more flexible schedule, they losing because they have only 3.88 flights per day, which is considered very low number compare to traditional carries and Easy Jet. Therefore they must increase the frequency of Existing routes, in order to regain lost customers, and steal customers from Easy jet and traditional carriers. Open new routes in Europe. At the moment Ryanair operating in many routes, it might be good strategy to increase number of routes and therefore frequency. They may open new routes that they are not operating yet. It may be that routes where the rivalry is a more costly traditional carrier, therefore by offering cheaper price (with no frills) they may easily attract new customers Improve mainland functioning areas By looking other destination that they (Ryanair) does not operating they should not forget about rotes that they already operating. Although they already operating in most countries of Europe there is still demand for some flights. Expand into North Africa Interests of tourists and business have been rising towards North Africa. At the moment SN airlines are major airline that provides with flights to North Africa from Brussels, however it is not low-cost airline or traditional carrier. Therefore Ryanair may easily enter and offer low cost flight to North Africa and may easily gain market share. Expand into Eastern Europe This area of European becoming more popular by tourists and business travel, and still growing popularity. However there are only low numbers of low-fare airlines that provide flight to there, Airlines such as Sky Europe. However there are a lot of routes that are not reveled yet and have large potential. And it is good strategy for Ryanair to enter those markets first and be market leader. Gaining Market Share from Charter Flights Ryanair may try to gain market share from charter flights, because charter market represents 25% of overall European air traffic, which is very high percentage. Todays modern world educated most European citizens with internet and online usage, this comes perfectly for Ryanair (top five website in Google) to use their website as resource. More and more people using internet to purchase online therefore travel agents becoming no longer popular. Currently Ryanair offers some packing holidays, but by increasing those package holidays they may gain some market share form charter flights. Ryanair website They also may continue promoting there website in order to pursued customer to by online, making them save on cost of call centers and no agents strategy. More cost cuts As we know Ryanair is cost leader in low fare market in airline Industry in European, However there is always gap to cut more cost, therefore they could try to find where else to cut cost and not lose value and attitudes of customers towards them. Strategic Decisions and Recommended strategy: Ryanair should increase the frequency of Existing Routes They may add three more extra plains to the existing plains and routes that they already have form London Stansted. Currently London Stansted airport already operating at its capacity therefore only three plains can be added there. They also need to add four more plains from London Luton which they already have such route. London Luton airport provides positive substitute for those companies that seek to expand their London base It would be good if they add ten more extra plains to Dublin Airport. At the moment Ryanair having some problems with local airport authorities (Aer Rianta) which already under discussion of dealing with this problems and improving there relationship. Therefore this expansion at this base is planned. At last add extra 8 planes to the Spanish and Italian routes currently already operated in those markets, also few more planes to trend holiday destinations, this will allow them to rise there market share by taking from charter companies there market share. Open New Routes in Europe Even though Ryanair has already entered most countries if not all in Europe it is very difficult for them to find new market and more risky going outside European countries. As Ryanair stated they plan to add extra 25 new rotes within 10 years. Improve mainland functioning areas Within in last decade Ryanair went through rapid expansion, and got functioning bases around all Europe: Milan (Bergamo), Barcelona (Girona), Frankfurt (Hahn) and other popular business and tourism detestations, those areas also have popularity for future growth. Additional 25 plains can be added to these new areas in order to strengthen their position in this already operating area for over the coming years. Enter into North Africa Market Two routes will be set up in North America; each route will have four flights per day, so in total eight flights to North Africa per day. The frequency of flight to North America over the years will grow. New language may be added to the website of Ryanair in order to facilitate new customers. Expand into Eastern Europe This market can be served by three bases. Each of these bases will have 7 destinations which lead to total of 21 routes. Same as North African flights frequencies will rise over the years. But will lower margin compare to North Africa. New language may be added to the website of Ryanair in order to facilitate new customers. Unallocated Aircraft Ryanair order 15 extra plains which will be deliver in 2010-2013 basically these coming years however they are unallocated yet. These planes may be allocated to new rotes or to existing rotes depending on the analyses that will be done by Ryanair. Maybe they enter new market. This plains maybe easily used for the strategies mentation before at point 1-5. References: www.ryanair.com Ryanair official website Ryanair Case study Research done by Solvay Business School on Ryanair Plc. http://solvay.ulb.ac.be/cours/alle/BuspPresRyanair04.pdf http://ivythesis.typepad.com/term_paper_topics/ryanair/ http://www.grin.com/e-book/55005/marketing-plan-for-ryanair

Compare the relationships and emotions in the following poems; Home :: English Literature

Compare the relationships and emotions in the following poems; Home Burial, Long Distance and My Grandmother. I am going to compare the relationships and emotions in the following poems; â€Å"Home Burial, â€Å"Long Distance† and â€Å"My Grandmother†. In all three of these poems, there is a common theme. They are all to do with the breakdown in communication and relationships between family and have characters, which are dealing with grief. Each of the poems tackles these themes in different ways. The first poem† Home Burial† is a dramatic narrative poem in which we are presented with a couple whose marriage is in crisis, It explores how the different responses of a husband and a wife of the death of their child has had a damaging affect on their relationship. The poem â€Å"Long Distance† is written by a son reflecting on the experience of his fathers’ grief of the loss of his wife. In the final poem, the poet writes an account of the life and death of her grandmother and how she responds to it. The wife from â€Å"Home Burial† is stood upon the top of their stairs looking out at the mound under where her child is buried. â€Å"What is it you see? She in her place refused him any help.† This shows the inadequacy of communication between them, as struggles to find the reasons for her behaviour she won’t let him past her barrier, give him any help or any insight to her problem. It also displays that she feels as though he couldn’t possibly understand why she is so dull because she sees him as blind and unable to relate to what she is feeling. It also suggests a feeling of resentment towards her husband. â€Å"Her face changed from terrified to dull.† This leads us to believe that there is no spark of love between them anymore and that she has grown a sense of hatred towards him. Amy doesn’t want her husband to speak of the loss of his child because she believes that her husband doesn’t have any respect for their child as he dug the grave for it. â€Å"Can’t a man speak of his own child he’s lost?† â€Å"Not you!† I feel that the women has misunderstood the mans actions and that by burying his child is his way of steeping himself in his grief, of forcing it into his muscles of his arms and his back, of feeling the dirt on his clothes. She wants to get out of the house and to get out of having this conversation with him. This sort of situation has happened before as the man says,

Worldview Paper – Secular Humanist Worldview

The Secular Worldview is a religious worldview in which â€Å"man is the measure† — mankind is the ultimate norm by which truth and values are to be determined. According to Secular Humanism, all reality and life center upon human beings. In fact, we act as God. The Secular Worldview is a comprehensive view of the world from a materialistic, naturalistic standpoint. Therefore, the Secular Humanist sees no place for the supernatural or immaterial. â€Å"There is no place in the Humanist worldview for either immortality or God in the valid meanings of those terms. Humanism contends that instead of the gods creating the cosmos, the cosmos, in the individualized form of human beings giving rein to their imagination, created the gods. † Secular Humanists believe that there is no God, that science and the scientific process have made God obsolete. Humanists believe that only matter – things we can touch, feel, prove, or study – exists and has always existed. Man is only matter (no soul or spirit). No supernatural explanation is needed for the existence of this matter. Naturalism says that only matter exists , things you can touch, feel, and study. The Humanist trusts the scientific method as the only sure way of knowing anything, so if something cannot be observed, tested, and experimented on, it doesn’t exist. Since you can’t observe God, hell, the human mind or spirit, or conduct experiments on them they can’t, and don’t exist. Since the Secular Worldview rejects the existence of God, human beings get to decide on standards and values. Humanists believe that science, reason, and historical experience are sufficient guides for figuring out what is right or wrong in any situation. These standards will not always be the same, as each person has a different background and reasoning. Therefore, the standards and values – ethics – are relative. The Humanist Manifesto II states, â€Å"We affirm that moral values derive their source from human experience. Ethics is autonomous and situational, needing not theological or ideological sanction. Ethics stems from human need and interest. † The theory of Neo-Darwinism purports that natural selection acts on genetic variations within individuals in populations and that mutations (especially random copying errors in DNA) provide the main source of these variations. Because positive mutations seem to be rare, Neo-Darwinism contends that evolution will be a slow, gradual process. Without naturalistic evolution, there is no Secular Worldview. Anything else would demand a Creator, which would mean that man is not the source of all things. Secular Humanists believe that science has proven the theory of evolution to the extent that it is no longer a theory but a scientific fact. According to this â€Å"fact,† man is the most highly evolved of all creatures, and is now responsible for directing and aiding the evolutionary process

Lester B. Pearson Essay

Over the years, there have been many Great Canadians. Whether they have had numerous amazing accomplishments, or only one very grave one, they are defined as a huge role in the country. Many Great Canadians have changed Canada in a good way, or have done things for the citizens. Lester B. Pearson’s efforts and accomplishments as Prime Minister helped improve Canada. He helped create Canada’s reputation as peacekeepers. When he felt Canadians needed it, he brought Universal Health Care into Canada. Lester B. Pearson also decided to get American car dealerships in Canada. â€Å"Canadians are the world’s best-known peacekeepers.†1 When a country is in need of support, Canada is there to save them. Canada has had a leading role when it comes to lending a helping hand. Not always, has Canada been the country to count on. Lester B. Pearson helped create Canada’s reputation as peacekeepers. â€Å"Canada has contributed soldiers, and sometimes civilians to every major United Nation’s peacekeeping operation.†2 Canada is very dedicated when it comes to helping other countries. Everyday citizens are willing to help out with a country in need. Canadians are not known for being peacekeepers because their government has told them to go support a country, they do it because they want too. They respect and help others who need it by volunteering their time and providing support. Sometimes without even leaving the country. Programs have been created not just by the government, but everyday citizens, where people can donate food, clothing, or money to other countries who need it most. â€Å"Lester B. Pearson was given the Nobel Peace Prize for his part in the UN’s dramatic sending of a peacekeeping force to the Middle East at the time of the Suez Crisis.†3 Even though Canada had no connections or fears for their country because of the Suez Crisis, they knew that many people and countries would have been badly effected by it. Canada wanted to stop a war from breaking out. Lester B. Pearson had a huge role during this time, working at a fast pass to try to stop it as well as supporting the countries in need. In the end, Canada’s hard work and devotion payed off. Lester B. Pearson as well as Canadian’s, strongly supported peacekeeping, which helped create and improve Canada’s reputation. There are many things Canada has that other countries do not, which makes Canada unique. One thing Canada has is Universal Health Care. Some countries do not think they need it, or they just prefer the way things are already. Lester B. Pearson brought Health Care into Canada when he felt  Canadians needed it. â€Å"Until the 1950s, Canadians got medical treatment with cold cash, private insurance, or charity.†4 Some countries still have to pay for their Health Care and other medical care. Some things regarding health can be very expensive. Before Universal Health Care in Canada, some citizens would not be able to afford medical care. Introducing Health Care in Canada helped many people out who needed it, as well as saved some people from anything seriously terrible they were not able to afford it fixed. â€Å"Lester B. Pearson’s government negotiated federal-provincial agreements and saw the legislation pass, leading to Canada-wide Medicare in 1966.†5 Lester B. Pearson worked hard to try to get Universal Health Care in Canada. He did it to help the citizens and create a better Canada as well. Being healthy is always a good thing for everyone. Some people did not approve of the idea at first, but it benefitted many citizens. When thinking about ways to help the citizens of Canada live better, healthier lives, Universal Health Care was a great way to make sure Canadians were all right and had support where they need it most. Every country wants a strong, stable economy. More new products being built expands businesses and creates new jobs, which means more money for the country and citizens. Prosperit y is the goal. To obtain that goal, countries and leaders have to think of new ways to reach it. When Canada wanted to create a better economy, Lester B. Pearson decided to get American Car dealerships into Canada, creating the Automotive Agreement (Auto Pact). â€Å"The agreement helped secure the foundations for Canadian manufacturing and industry.†6 Creating a strong foundation for the economy of Canada improved many things. It protected the country if anything bad were to happen and made it easier to repair the country back to normal. A countries look, or reputation also depends on its economy. When a country has prosperity, people from other countries will want to visit, earning more money from foreigners as well. â€Å"The Auto Pact helped strengthen the relationship between Canada and the US.†7 At the time, Canada and the US were not very close because of Cold War tensions between the two. The Auto Pact helped settled those tensions and made Canada and the US a lot closer, which strengthened their countries as well. Canada could now rely on the US, and the US could do them same with them. Lester B. Pearson’s action in creating the Auto Pact helped to build prosperity in Canada, which created a stronger, more wealthy economy. Lester B. Pearson’s efforts and  accomplishments as Prime Minister helped improve Canada. Pearson had helped create Canada’s reputation as peacekeepers. He brought Health Care to Canada. Lester B. Pearson also got American car dealerships to come to Canada. There have been many Great Canadians over the years, but Lester B. Pearson has proven to be one of the best. Bibliography CBoC. â€Å"End of an Era? International Challenges to the Auto Pact.† The Conference board of Canada. http://www.conferenceboard.ca/e-library/abstract.aspx?did=150 (accessed January 16, 2013). Crane, David. â€Å"Canada-US Automotive Product Agreement.† eLibrary. http://elibrary.bigchalk.com/ (accessed January 16, 2013). Junior Canadian Encyclopedia. â€Å"United Nations.† eLibrary. http://elibrary.bigchalk.com/ (accessed January 12, 2013). The Historian-Dominion Institute. â€Å"Health Care.† 101 Things Canadians Should Know About Canada. http://www.101things.ca/topten.php?item=9 (accessed January 15, 2013).

The rise of the qin dynasty Essays

The rise of the qin dynasty Essays The rise of the qin dynasty Essay The rise of the qin dynasty Essay The role/importance of Qin Shi Huang in early China Today China is a great industrial power, its rapid economic growth over the past few decades have been very remarkable. Almost everything is made in China, almost every United States citizen can be seen with at least one consumer item from the country. But this country was not always this great economic power. Long before China became the great power it is today, long before it was even a country, China was secluded from the outside world. Chinese history primarily focused on inner China because the surrounding area contained a very hostile environment. This independence thrust on the Chinese from its seclusion serves to explain how the Chinese developed a unique and independent civilization. Even within China, the country was never a unified state in ancient times. Rather, it was divided into dozens of independent Chinese states. However, after centuries of fghting, seven major kingdoms emerged, the most important being the kingdom of Qin. It was within this kingdom that Wang Ying Chen unified China after years of ruthless fighting. Under this king, China was, for the first time ever, unified under one ruler. When Wang came into power, his title as king was not good enough, so he renamed himself Shih Huang D, which means first emperor. Through his reign, he made China a greater power economically, politically and socially. Before his rule, China was not politically stable, so to avoid political chaos, conquered states could not be referred to as independent nations. Shih Huang Di then divided his empire into thirty six commanderies. These administrative units served well for China, for they made China more organized. And what made this system so unique was that it was different from what previous dynasties had done. Previous dynasties had used loose alliances and federations, which did not do the country well. Moreover, government appointments were no longer based on nepotism but rather on merit. This eliminated any corrupt activity within the government that would Jeopardize the country in any way. The first emperor of China was also responsible for unifying China economically. He standardized units of measurements for weight and measures. Moreover, he standardized the currency. And more importantly, he helped establish an extensive network of roads and canals that facilitated trade and contributed to the economic ell-being of the country. But most of all, under his rule, the Chinese script was unified. This made the communication system of China completely unified. These accomplishments were important in establishing China as a better country. China would not be the same if it were not for Qin Shih Huang. The influence he had over Chinese culture can not be doubted. Outline l. Intro a. China wasnt always as great as it was today b. Ancient times: not unified c. First emperor II. Political influence a. Standardized currency b. Network of roads c. Effect IV. Social influence a. Communication system V. Conclusion